Emily Bag

Introducing the Emily bag: The new floral bag by Florence Leather Market


Florals? For spring? Groundbreaking.” It’s one of the most iconic quotes in fashion cinema.

Uttered in an unamused, flat tone by Meryl Streep as Miranda Priestly in The Devil Wears Prada, the phrase has seared itself onto the collective fashion consciousness. The first time I heard her stern words, I purged every flowery outfit in my wardrobe, terrified to be deemed basic by my peers.

Since then, I’ve learned that the print doesn’t automatically ban me to sartorial Siberia. On the contrary, there’s a reason why it returns like clockwork every spring/summer season. But while florals do belong in our hot-weather wardrobes, this season Nordic and international designers alike have introduced the print for summer. And it’s not just any florals they’re focusing on; this season, it’s all about the granny florals.

Borrowing for your nan isn’t exactly new. Over the last couple of seasons, we’ve seen a surge of pearls, cardigans, silk scarves and loafers. The aesthetic – arguably brought on by Gucci’s styling – is the very best remnant of the 1980s exuberance, the very essence of granny chic.

The print is distinctive, to say the least. Daintily dotted petals in muted colours clustered together in a repetitive pattern. It’s the print you grew up with on your granny’s wallpaper, on her table cloth – even on her housecoat.



Introducing the Emily bag


So, if the floral is in fashion why not buy a bag with a floral print? Yes, why not? Today we want to introduce you to Emily-  the ideal handbag

Sometimes the best things in life come about as a result of an afterthought, and such is the case with Florence leather Market’s botanical-print Emily bag, a late addition to her Resort 2022 collection. “Florence leather Market was looking at gardening books from the fifties and found these old botanical drawings and was very inspired by them,” they explain. “They became a bold part of our spring collection, and then we adapted the print into the Emily bag for this season.” We love the idea of ​​a floral-embellished tote to carry us through the happiest summer months.

Emily is a handbag with modern and original details. The bag is made of shiny crust leather that makes it an indispensable accessory in the wardrobe of all women.

Attractive design

Emily is characterised by functional details and details.

This bag can be combined with outfits very different from them, and the high quality of the materials used in its construction make it resistant to time and wear.

This one lands in the Florence leather Market Florence store the week of May 13 (just in time for the holidays), but it can be pre-ordered now.

Hurry up! don’t miss this opportunity !!